Case study
A class finder that answers “which class do I need?” in three taps
The second site for Condition Zero Tactical: the owner’s own page as a firearms instructor in Las Vegas, with every class, its price and a direct path to booking.
- Year
- 2026
- Industry
- Firearms training
- Built with
- WordPress, custom theme, Yoast SEO
- Client
- Condition Zero Tactical, back for a second site after the armed guard guide.
- Key question
- “Eleven classes, from a first pistol lesson to armed guard requalification. How does a visitor find theirs?”
- What I built
- A three-question class finder, all eleven classes with prices and lengths grouped by need, the concealed carry class as a three-step walkthrough, the training team, reviews and where you train. Every Book button opens the class page where the visitor pays.
- Result
- Live since 9 October 2026, with every price checked against the live class pages at launch.
Find your class first
Eleven classes in a list is a menu, and menus make people leave. So the page asks three questions before it shows anything: what you want to do, how much experience you have, and how much time. The answer is one class, with its price and length, and one button.
A site of its own
The owner runs several domains. Each one gets its own palette and type so they never read as a network of copies: this one is juniper, sand and safety orange. No photo shows a recognisable face, on this site or any of the others.
Checked before it shipped
Before launch the site went through a four-part review, design, accessibility, quality and a fact-check against the client’s own pages, and the fixes went out the same day.
Repeat client: Thomas came back for a second site.
Your project
Want a build like this?
Tell me what your site has to do. I’ll show you where it leaks before we talk price.