Websites measured on conversions, not compliments.
I build websites, web apps and the AI automation behind them, for small businesses. Then I find where visitors leak out, and fix it.
Kamil DabekEx-Amazon engineer. 5.0 on Upwork, and you work with me, not a junior.
A typical small-business website
Tap a leak to fix it.
66
customers per 1,000 visitors
The counter uses Unbounce’s benchmark of 41,000 pages: 6.6% with every leak open, 10 to 15% for top pages. The dots illustrate the flow.
Client work
See client builds, live.
Three paid builds for two clients. Both left five stars on Upwork.
Demo Agent Suite, SaaS for AI agencies
From a pasted web address to a working AI receptionist demo
Read the case study
Condition Zero Tactical, firearms training
One page that compares the field and sends guards to one booking page
Read the case study
Condition Zero Tactical, second site
A class finder that answers “which class do I need?” in three taps
Read the case study“Kamil was amazing to work with … What he delivered was excellent.”
What I do
Two things, done properly.
Every build starts from the one action that makes you money. You can see that number from launch day.
Websites & web apps
Sites built around the one thing a visitor must do: call, book, buy or enquire. And web apps with logins and payments: client portals, booking systems, dashboards. Built to the spec we agree and delivered in full.
Recent: a SaaS for AI agencies, and two sites for a Las Vegas firearms school.
AI automation
When the site creates work, I automate it. Leads routed, follow-ups sent, proposals drafted, in the tools you already pay for. AI where it saves real time, with a person checking what matters.
Recent: the AI that reads a business’s website behind Demo Agent Suite.
Want to test me first? One page for $490, live in seven days with one round of changes.
Demo builds
More work, built to real briefs.
Built before anyone hired me. The businesses are illustrative; the decisions are the point.
Ledgerock Deal Desk
Investor mortgages. The hero is a live calculator: a real answer in fifteen seconds.
Kestrel Energy Systems
Commercial solar. A staged assessment instead of a contact form.
Ashley River Family Law
Family law. Lead with the fear and the next step, with contact always in reach.
More demos
- Casa IndustriaBilingual estate agency
- Longshore Property Co.Property management, six pages
- Wicklow CandlesStorefront and cart
- Northbound Client PortalFour roles, one dataset
- Practice OpsDental front-desk dashboard
- ReviewLoopTestimonial capture SaaS
- Wayside Resource FinderMapped search
- Form I-9, onlineTwo-party workflow
How I work
Five steps, in this order.
The order is most of the value.
- 1
Name the core action
Before I draw anything. If we can’t agree on the one thing a visitor must do, nothing after it matters.
Brief, page one
Core actionWho takes itMeasured by - 2
Write the message before the design
The words convert. Design makes them easier to read and harder to ignore.
The one buttonWords first. No colours, no photos yet.
- 3
Build the funnel, not just the page
A page earns the click. What happens after it is where most businesses leak.
Page→Form→Thank-you→Follow-up - 4
Instrument every step
So “the site isn’t working” becomes “most people leave on step three”.
page_viewtracked
cta_clicktracked
form_starttracked
form_submittracked
- 5
Iterate on real traffic
A launch is a hypothesis. I keep reading the data and keep changing things.
Version A
Version B
About
One person, from brief to launch.
I’m Kamil. I take your brief, build the site and answer your messages myself.
- Enterprise-grade development. I’m an ex-Amazon engineer, and I deliver in full to the spec we agree.
- Commercially sharp. I build around the one transaction your site exists for: the checkout, the booking, the sign-up.
- Methodical delivery. I scope it, refine it with you, launch it, then improve it on real traffic.
Experience
Amazon Web Services
MongoDB
Questions
The things you are actually thinking.
Free video review
Send me your site. Get a five-minute video back.
I’ll record a short walkthrough of your homepage: where visitors are likely to leave, and the first thing I’d fix. It’s free, and you don’t need a call.
Rather talk it through? Book a call. You answer eight questions first and see the arithmetic before any pitch.